Tyre giant Goodyear is tightening its grip on safety by supporting a life saving charity trained to cope with ever increasing flood situations.

The company, renowned for its commitment to safety and innovation, is sponsoring the Royal National Lifeboat Institution's (RNLI) Flood Rescue Team by funding specialist training and equipment.

The RNLI's Flood Rescue Team (FRT) is a uniquely trained arm of the RNLI, able to operate worldwide to assist in rescues in flood hit areas. Having raised money for the charity in the past through tyre sales, Goodyear is pleased to be taking the relationship a step further by supporting this vital service.

Goodyear Brand Manager Michelle Fisher said: "Through our previous fundraising for the RNLI we learned about the inland work carried out by the Flood Response Team, and the amazing help that they have given so many people in areas that you wouldn't necessarily think could be affected by such dangers.

"There is great synergy between our organisations due to our own commitment to safety –our wet weather specialist tyres are designed to save people's lives in wet conditions, RNLI volunteer crew members save people at sea around the coasts of UK and ROI every day".

Becky Higgin, RNLI Corporate Fundraising Officer said:"The RNLI relies on donations from the public and from organisations such as Goodyear, rather than on Government funding. I am therefore thrilled that Goodyear wishes to enhance their relationship with us.

"RNLI volunteer crews know that such help allows the charity to provide the essential training, equipment and lifeboats to allow crew members to continue saving lives at sea, and of course in this case that includes the volunteers within the RNLI's Flood Response Team."

Michelle continued: "We are very keen that our sponsorship of the RNLI Flood Rescue Team be just the beginning, and hope that people involved with Goodyear at all levels will really get behind the RNLI and make this a massive success." To find out more about the partnership, visit www.mygoodyear.co.uk

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