Goodyear's new generation RunOnFlat tire technology provides additional comfort but also ensures less rolling resistance, which leads to less fuel consumption and less CO2 emissions. The new generation RunOnFlat tires support automotive manufacturers to bring to market vehicles that adhere to stricter CO2 emission guidelines and limits set by European authorities.

With RunOnFlat tires, there is also no need for a spare wheel or a car jack. This frees up space for luggage, lowers cost and saves weight, which leads to greater fuel economy.

Goodyear is currently also working on the development of an ultra low rolling resistance RunOnFlat tire with environmentally friendly materials. For this prestigious project Goodyear is working in close cooperation with two research partners: The Italian research company Novamont and the German car maker BMW. One of the project's main tasks is to develop a new ‘bio' filler as an alternative to traditional fillers used in tires. This new filler, which will be made out of renewable resources like corn starch, may have a major environmental impact and lead to a reduction of CO2 emissions during its production process.

Goodyear RunOnFlat tires allow drivers to keep on driving in the event of a puncture or blow-out and therefore, leaving them ample time to get home or to a nearby repair shop by providing continued mobility within a distance of 80km and at a maximum speed of 80km/h – even on a fully deflated tire. Goodyear's RunOnFlat effectively puts an end to the hassle of changing a tire whilst being exposed to passing traffic or unloading the boot in the pouring rain to find the spare tire.

For the past few years, Goodyear's RunOnFlat has been one of the leading active safety technologies to help drivers maintain full control over the car in the event of a blow-out or puncture. Interest in the technology is growing: Goodyear sold over 2.5 million RunOnFlat tires in 2007, and the Original Equipment market's interest leads the demand for Goodyear's innovative technology.

Incorporating specific consumer demands and addressing important environmental issues, Goodyear's next generation RunOnFlat technology has evolved to meet the specific demands facing the automotive industry today: from flexible vehicle design challenges to environmental and mobility challenges. Goodyear today equips one in every three cars that is originally fitted with this tire technology.